For all their passion, many writers find it difficult to be objective about their work. Friends and family can make for helpful first readers—and proofreaders—yet it is often the case that only impartial editing brings a manuscript to its full potential. Be it a would-be bestseller, small-run memoir, academic thesis, or corporate report, your finished product can stand out in either the best or worst way. A good editor makes all the difference.
Every writer needs an editor. Some just take longer to realise it.